Sep 8, 2023
Real estate platforms like Zillow have transformed the way potential homeowners and investors access property listings. One term that often comes up in discussions around real estate listings is “off-market.” Specifically, within Zillow’s context, off-market is a unique feature that deserves attention.
In this article, we’ll break down the concept of off-market on Zillow, why it’s essential, and how you can potentially benefit from it.
In real estate jargon, a property is termed “off-market” when it’s not actively being advertised for sale on mainstream listing platforms or through real estate agents. These properties aren’t on the Multiple Listing Service (MLS), which means they’re essentially invisible to the average buyer or agent. On Zillow, off-market properties are homes that were once listed on the platform but are no longer available for sale.
Several reasons can lead to a property being labeled off-market on Zillow:
The property has been sold, and the deal is finalized.
The homeowner might have decided not to sell the property after listing it.
If a property doesn’t sell within the agreed-upon time with a real estate agent, it may revert to an off-market status.
Sometimes, owners pull properties off the market to make significant improvements and plan to relist them later.
While off-market might sound like a limitation, there are several benefits for both buyers and sellers:
Some sellers don’t want the sale of their property to be public knowledge. Off-market deals can provide discretion.
For buyers, approaching off-market properties can mean less competition, potentially leading to a better deal.
Without the pressure of a public listing, sellers and buyers might find the process less rushed and more straightforward.
Though they aren’t actively listed for sale, you can still find off-market properties on Zillow. Here’s how:
Navigate to Zillow’s main page. When you enter a city or ZIP code, Zillow will show you active listings by default. You can, however, filter these results to show only off-market properties. These will typically be marked as “Off Market” and will provide an estimated value, known as a “Zestimate.”
Some Zillow users, especially professionals, share off-market property information among their networks. So, building relationships with local agents and property investors can give you inside information.
The Zestimate is Zillow’s home valuation tool, giving an estimated market value for a home. For off-market properties, this tool can provide potential buyers with an idea of the property’s worth, serving as a starting point for negotiations.
However, while the Zestimate can be reasonably accurate, it’s essential to understand it’s an estimate. It’s always recommended to conduct thorough research or get a professional appraisal before making any offers.
While off-market properties can be enticing, they come with their own set of challenges:
Off-market means less visibility. As a result, there might be limited data available about the property’s history, condition, or value.
Without a listing price as a reference, negotiations can be trickier, potentially leading to higher prices.
Real estate agents can play a crucial role when it comes to off-market properties. They often have access to inside information about homes that might not be publicly listed. By building strong relationships with local agents, potential buyers can get a heads up about properties that match their criteria before they even hit the market. For sellers, an agent can advise if keeping a property off-market is the right strategy, based on the current market conditions and the unique attributes of the property.
As the real estate market continues to evolve, so will platforms like Zillow. The increasing popularity of off-market listings suggests that buyers and sellers are looking for more flexible and private ways to transact. Zillow, responding to market demands, might develop more tools and features that make it easier for users to explore and take advantage of off-market opportunities.
Delve into property details, area comps, and historical data. This information can give you an edge when negotiating.
By regularly checking Zillow, you’ll be better positioned to spot off-market opportunities as they arise.
A local real estate agent or property expert can be invaluable. They can provide insights, contacts, and expertise that can make the difference in successful off-market dealings.
While the mainstream property market will always be a primary focus for many, off-market properties present an alternative path. For those willing to invest the time and effort, they can often result in unique opportunities that mainstream listings don’t offer. By understanding the intricacies of off-market on Zillow, both buyers and sellers can navigate this segment of the market with confidence.
In the rapidly shifting landscape of real estate, pocket listings have emerged as a coveted alternative to traditional avenues. This form of off-market listing provides an exclusive realm where both the buyer and the seller can negotiate the purchase price without the typical pressures of a hot market. Such listings, endorsed by some members of the national association, offer a distinct advantage by prioritizing discretion and direct negotiations over the standard fanfare of open market listings.
For home sellers, the appeal of pocket listings lies in their ability to control who sees the property and when. It’s a departure from the usual process where homes are broadcasted across multiple listing services. In such a dynamic marketplace, to find off-market listings is akin to finding hidden treasures, often leading to real estate transactions that cater more intimately to the needs and desires of both parties involved.
While the open market has its benefits, the rise of off-market listings underscores a broader shift in the industry. Both the buyer and the seller now have an array of tools at their disposal to ensure their real estate transactions are strategic, informed, and aligned with their unique objectives. As the concept of pocket listings gains traction, it promises to reshape our understanding of property buying and selling in the digital age.